The Issue of Human Cloning Essay Example for Free

The Issue of Human Cloning Essay INTRODUCTION Human cloning has been a favorite subject in science fiction stories, but has in recent years, it has become front page news. Anytime that a new scientific debate is born, many details about the topic itself is muddled with many inaccuracies. The problem is: do people understand enough of the science to predict whether cloning will be acceptable or not ethically and/or legally? Does it make sense to bring new people in the world whose origin is drastically different than the majority of people? This short review will focus first on arguments for cloning human beings based on scientific arguments and second on arguments against human cloning from the book by Leon Kass â€Å"The Ethics of Human Cloning. † REPRODUCTIVE AND RESEARCH CLONING Cloning is done in adult animals by somatic cell nuclear transfer. In the case of sheep like Dolly, the nucleus of a cell from a sheep is placed inside the cell of another sheep that has been emptied from its nucleus. However, contrary to the popular belief, the cloned sheep will not be 100% genetically identical to the donor sheep. The enucleated cell still has some DNA inside in organelles like the mitochondria that will be different than the donor’s DNA. The main arguments for cloning deal with the potential medical as well as scientific benefits that would be conferred upon humanity if adult humans could be cloned. The first reason is that cloning humans would bring forth medical breakthroughs for curing diseases like cancer. The rationale is that cloning involved in the differentiation of a cell may be an advantage that could help in the comprehension of how a cell differentiates and divides. Cancerous cells are multiplying without restraints since the cellular mechanisms for regulating cell division and cell growth are non-functional. Usually, unrestrained division and growth in normal cells do not continue because the cell has safety mechanisms that will induce death or apoptosis to stop this uncontrollable process. Other ideas about the benefit of cloning are cloning organs that could replace defective ones like heart, kidneys, and liver. This type of cloning is called research cloning contrasting with reproductive cloning. Another argument deals with infertility and reproduction. Many people cannot have children. Reproductive cloning would not only give them a child, but an ideal child in terms of genomic inheritance, implying that a clone could have its genome altered based on the parent’s disease history. This would guarantee a healthy child or some kind of twin to the parent. In essence, identical twins are clones of each other since their genome is identical. Cloning also happens all the time in nature. So, why not in humans too whenever it is wanted? ARGUMENTS AGAINST CLONING Leon Kass in his book â€Å"The Ethics of Human Cloning† analyzes the reasons why human cloning should never be used in our society. Dr. Kass expresses a fundamental distrust of human cloning based on the fact that human intervention is involved in the process. In effect, he draws a parallel between artificial insemination and cloning since both are in vitro processes in the beginning, being transferred to a host in vivo at the end. The problem with â€Å"human hands† is that ‘good intentions pave the way to Hell’ as the saying goes. We can start as wanting the best child, better health, and more intelligence, but in any case, we are not very far from eugenics. Eugenics have a strong opposition because it relies on selecting people based on genetic traits that are changed in order to bring about a specific characteristic in an individual. Eugenics may be the start of a socially unacceptable bias or discrimination based on the fact that the majority of mankind is naturally not fit genetically to qualify as persons almost physically and mentally perfect. In a world where only the most perfect humans would be chosen to survive, no room would be left for ‘inferior’ people. A past historical event connected with this idea is the Holocaust during which, people were gassed in order to get rid of their races or experimented upon in order to find out what physical perfection meant in order to improve the superior race. In addition, Dr. Kass deals with the traditional way of reproduction. Humans reproduce by sexual reproduction and have done so since the beginning of times. Since the announcement about cloning the first sheep, people have been upset about it because they feel that developing the technique further opens the proverbial Pandora’s Box. Will cloning affect our human dignity or our human nature? Moreover, based on the assumption that cloning humans would be accepted, he asks what status a clone would hold in our society. Past historical experiences with slavery and racism have troubled society till today. In fact, the general human population alienates who is different. It has been our nature people to ostracize others who are not judged normal. What would be the place of a clone in our society? What about a social status? What about legal perspectives concerning the rights and connections to their family? Dr. Kass also explains that science has more and more meddled with human reproduction, which he finds troublesome. He believes that there is an excess of consideration of what science in general can do to solve problems. In fact, by remedying one problem, it always creates new ones. In conclusion, cloning seems to possess multiple challenges to its establishment in society. The majority of humans feel that it is an attack on their human nature (reproduction and morality), which they hold sacred. The supporters of cloning are mainly concerned with what cloning can do for mankind in terms of acquiring scientific knowledge to cure diseases like cancer. Time will tell if cloning will bring doom or a better lot in life for humans.

The WWW and Problem Based Learning in Introductory Philosophy :: Education Teaching Essays

The WWW and Problem Based Learning in Introductory Philosophy ABSTRACT: This essay explains how problem-based learning and the World Wide Web (WWW) may be used in collaboration to shift student learning experiences in dramatic ways and to encounter the tasks and concerns of philosophy. We will provide a guided tour of the web site and the problems used in the course, and will describe how these pedagogical strategies may be used to complement traditional classroom venues without making a commitment to offering a course completely on-line for distance learning scenarios. Problem-based learning will also be described and its importance to philosophical instruction will be emphasized. We argue that teaching philosophy by means of problems is more philosophically sound than taking a discrete topical or textual approach. Challenges to this pedagogy are uncovered and discussed. This paper will focus on two significant instructional methods, problem based learning and the use of the web as a teaching tool. It will provide details of the ways in which these two methods have been merged in an Introductory Philosophy class. We will be demonstrating the navigation of our Introduction to Philosophy course web site. I. Problem Based Learning Problem-Based Learning (PBL) is a method of teaching and learning that stresses problem solving activities as a means to encountering and applying knowledge. (Barrows, 1984) It develops out of a strong concern that traditional education stresses the acquisition of factual knowledge without long term retention of that information, the ability to apply the material, the skill to think critically, or the understanding of the context in which knowledge develops and relates. (Norman, 1988, Bridges, 1992, Walton and Matthews, 1989).PBL uses a set of problems - simulations, ethical dilemmas, case studies, medical diagnoses or decisions, legal disputes, public policy issues - as the framework for student learning. The closer the problem is to a real life, relevant problem, the better it functions as a learning motivator. (Bridges, 1992). In traditional lecture and discussion format classes, the instructor introduces the material that he/she deems appropriate and then tests the students knowl edge of the material. In PBL, the student is initially confronted with a problem that requires a solution. The problem drives the student assignments and learning tasks. It is the avenue through which students become acquainted with the material. Barbara Duch says "In a traditional science class, learning tends to proceed from the abstract to the concrete, with concepts being introduced first, followed by an application problem.

Digital Modulation Techniques

LOVELY PROFESSIONAL UNIVERSITY TERM PAPER Topic: Digital Modulation Techniques Course code: ELE102 Course title: Electrical science-II Submitted to:Submitted by: Subrahmanyam Tanala Sirvishwajeet kumar Sec:K1901 Roll:B57 Contents INTRODUCTION †¢ 1 Aim †¢ 2 Analog modulation methods †¢ 3 Digital modulation methods o 3. 1 Fundamental digital modulation methods o 3. 2 Modulator and detector principles of operation o 3. 3 List of common digital modulation techniques †¢ 4 Digital baseband modulation or line coding †¢ 5 Pulse modulation methods †¢ 6 Miscellaneous modulation techniques 7 References INTRODUCTION In electronics, modulation is the process of varying one or more properties of a high frequency periodic waveform, called the carrier signal, with respect to a modulating signal. This is done in a similar fashion as a musician may modulate a tone (a periodic waveform) from a musical instrument by varying its volume, timing and pitch. The three key parame ters of a periodic waveform are its amplitude (â€Å"volume†), its phase (â€Å"timing†) and its frequency (â€Å"pitch†), all of which can be modified in accordance with a low frequency signal to obtain the modulated signal.Typically a high-frequency sinusoid waveform is used as carrier signal, but a square wave pulse train may also occur. Aim The aim of digital modulation is to transfer a digital bit stream over an analog passband channel, for example over the public switched telephone network (where a bandpass filter limits the frequency range to between 300 and 3400 Hz), or over a limited radio frequency band. The aim of analog modulation is to transfer an analog baseband (or lowpass) signal, for example an audio signal or TV signal, over an analog passband channel, for example a limited radio frequency band or a cable TV network channel. | 2 Analog modulation methods In analog modulation, the modulation is applied continuously in response to the analog info rmation signal. [pic] [pic] A low-frequency message signal (top) may be carried by an AM or FM radio wave. Common analog modulation techniques are: †¢ Amplitude modulation (AM) (here the amplitude of the carrier signal is varied in accordance to the instantaneous amplitude of the modulating signal) o Double-sideband modulation (DSB) ? Double-sideband modulation with carrier (DSB-WC) (used on the AM radio broadcasting band) ?Double-sideband suppressed-carrier transmission (DSB-SC) ? Double-sideband reduced carrier transmission (DSB-RC) o Single-sideband modulation (SSB, or SSB-AM), †¢ Angle modulation o Frequency modulation (FM) (here the frequency of the carrier signal is varied in accordance to the instantaneous amplitude of the modulating signal) o Phase modulation (PM) (here the phase shift of the carrier signal is varied in accordance to the instantaneous amplitude of the modulating signal) The accompanying figure shows the results of (amplitude-)modulating a signal on to a carrier (both of which are sine waves).At any point along the y-axis, the amplitude of the modulated signal is equal to the sum of the carrier signal and the modulating signal amplitudes. [pic] [pic] Simple example of amplitude modulation. 3 Digital modulation methods In digital modulation, an analog carrier signal is modulated by a digital bit stream. Digital modulation methods can be considered as digital-to-analog conversion, and the corresponding demodulation or detection as analog-to-digital conversion. The changes in the carrier signal are chosen from a finite number of M alternative symbols (the modulation alphabet). [pic] [pic] Schematic of 4 baud (8 bps) data link.A simple example: A telephone line is designed for transferring audible sounds, for example tones, and not digital bits (zeros and ones). Computers may however communicate over a telephone line by means of modems, which are representing the digital bits by tones, called symbols. If there are four alternative symbols (corresponding to a musical instrument that can generate four different tones, one at a time), the first symbol may represent the bit sequence 00, the second 01, the third 10 and the fourth 11. If the modem plays a melody consisting of 1000 tones per second, the symbol rate is 1000 symbols/second, or baud.Since each tone (i. e. , symbol) represents a message consisting of two digital bits in this example, the bit rate is twice the symbol rate, i. e. 2000 bits per second. This is similar to the technique used by dialup modems as opposed to DSL modems. . According to one definition of digital signal, the modulated signal is a digital signal, and according to another definition, the modulation is a form of digital-to-analog conversion. Most textbooks would consider digital modulation schemes as a form of digital transmission, synonymous to data transmission; very few would consider it as analog transmission. . 1 Fundamental digital modulation methods The most fundamental digita l modulation techniques are based on keying: †¢ In the case of PSK (phase-shift keying), a finite number of phases are used. †¢ In the case of FSK (frequency-shift keying), a finite number of frequencies are used. †¢ In the case of ASK (amplitude-shift keying), a finite number of amplitudes are used. †¢ In the case of QAM (quadrature amplitude modulation), a finite number of at least two phases, and at least two amplitudes are used. FSK The two binary states, logic 0 (low) and 1 (high), are each represented by an analogue waveform.Logic 0 is represented by a wave at a specific frequency, and logic 1 is represented by a wave at a different frequency. Below shows the basic representation. [pic]  Ã‚  Ã‚  [pic] With binary FSK, the centre or carrier frequency is shifted by the binary input data. Thus the input and output rates of change are equal and therefore the bit rate and baud rate equal. The frequency of the carrier is changed as a function of the modulating signal (data), which is being transmitted. Amplitude remains unchanged. Two fixed-amplitude carriers are used, one for a binary zero, the other for a binary one. Uses of FSK.Today FSK Modems are used for short haul data communication over private lines or any dedicated wire pair. These are many used for communication between industrial applications like railroad signalling controls and mobile robotic equipment. The short haul modem offers the following specs; – Speeds of up to 9600 bps – Full-duplex or half duplex operation. – Distance up to 9. 5 miles In the past FSK was used in the Bell 103 and Bell 202. These were the first data modem but due to their low bit rate there not being used any more. The Bell 103 had a data rate of only 300 bauds. This modem was predominant until the early 1980s.Phase Shift Keying – PSK Phase shift keying (PSK) is a method of transmitting and receiving digital signals in which the phase of a transmitted signal is varied to c onvey information. The simplest form of PSK has only two phases, 0 and 1. It is therefore a type of ASK with  ¦(t) taking the values -1 or 1, and its bandwidth is the same as that of ASK. The digital signal is broken up time wise into individual bits (binary digits). The state of each bit is determined according to the state of the preceding bit. If the phase of the wave does not change, then the signal state stays the same (low or high).If the phase of the wave changes by 180 degrees, that is, if the phase reverses, then the signal state changes (from low to high or from high to low) If the phase of the wave changes by 180 degrees, that is, if the phase reverses, then the signal state changes (from low to high or from high to low). Because there are two possible wave phases, this form of PSK is sometimes called bi-phase modulation. If two or more of the same logic level are received in secession the frequency will remain the same until the logic level changes. Variants of PSK. -B inary Phase Shift Keying (BPSK): – Use alternative sine wave phase to encode bits Simple to implement, inefficient use of bandwidth Binary Phase Shift Keying (BPSK) demonstrates better performance than ASK and FSK. PSK can be expanded to a M-array scheme, employing multiple phases and amplitudes as different states. Phase Shift Keying – PSK Phase shift keying (PSK) is a method of transmitting and receiving digital signals in which the phase of a transmitted signal is varied to convey information. The simplest form of PSK has only two phases, 0 and 1. It is therefore a type of ASK with  ¦(t) taking the values -1 or 1, and its bandwidth is the same as that of ASK.The digital signal is broken up time wise into individual bits (binary digits). The state of each bit is determined according to the state of the preceding bit. If the phase of the wave does not change, then the signal state stays the same (low or high). If the phase of the wave changes by 180 degrees, that is , if the phase reverses, then the signal state changes (from low to high or from high to low) If the phase of the wave changes by 180 degrees, that is, if the phase reverses, then the signal state changes (from low to high or from high to low).Because there are two possible wave phases, this form of PSK is sometimes called bi-phase modulation. If two or more of the same logic level are received in secession the frequency will remain the same until the logic level changes. Variants of PSK. a)Binary Phase Shift Keying (BPSK): – Use alternative sine wave phase to encode bits – Simple to implement, inefficient use of bandwidth [pic] Binary Phase Shift Keying (BPSK) demonstrates better performance than ASK and FSK. PSK can be expanded to a M-array scheme, employing multiple phases and amplitudes as different states.Filtering can be employed to avoid spectral spreading. b)Quadrature Phase Shift Keying (QPSK): – Multilevel modulation technique: 2 bits per symbol â€⠀œ More spectrally efficient, more complex receiver [pic][pic][pic] Quadrature Phase Shift Keying is effectively two independent BPSK systems (I and Q), and therefore exhibits the same performance but twice the bandwidth efficiency. Output waveform is sum of modulated;  ± Cosine and  ± Sine wave. Variants of QPSK [pic] – Conventional QPSK has transitions through zero (i. e.. 180o phase transition). Highly linear amplifier required. In Offset QPSK, the transitions on the I and Q channels are staggered. Phase transitions are therefore limited to 90o – ? /4-QPSK the set of constellation points are toggled each symbol, so transitions through zero cannot occur. This scheme produces the lowest envelope variations. Uses of PSK Binary Phase Shift Keying (BPSK) – BPSK is mainly used in deep space telemetry and also cable modems Quadrature Phase Shift Keying (QPSK) and it Variants Satellites – CDMA, (Code-Division Multiple Access) refers to any of several proto cols used in so-called second-generation (2G) and third-generation (3G) wireless communications. TETRA, Terrestrial Trunked Radio) is a set of standards developed by the European Telecommunications Standardization Institute (ETSI) that describes a common mobile radio communications infrastructure throughout Europe This infrastructure is targeted primarily at the mobile radio needs of public safety groups (such as police and fire departments), utility companies, and other enterprises that provide voice and data communications services. LMDS, (Local Multipoint Distribution System) is a system for broadband microwave wireless transmission direct from a local antenna to homes and businesses within a line-of-sight radius, a solution to the so-called last-mile technology problem of economically bringing high-bandwidth services to users. . 3. 3 List of common digital modulation techniques The most common digital modulation techniques are: †¢ Phase-shift keying (PSK): o Binary PSK (BPS K), using M=2 symbols Quadrature PSK (QPSK), using M=4 symbols o 8PSK, using M=8 symbols o 16PSK, using M=16 symbols o Differential PSK (DPSK) o Differential QPSK (DQPSK) o Offset QPSK (OQPSK) o ? /4–QPSK †¢ Frequency-shift keying (FSK): o Audio frequency-shift keying (AFSK) o Multi-frequency shift keying (M-ary FSK or MFSK) o Dual-tone multi-frequency (DTMF) o Continuous-phase frequency-shift keying (CPFSK) †¢ Amplitude-shift keying (ASK) †¢ On-off keying (OOK), the most common ASK form M-ary vestigial sideband modulation, for example 8VSB †¢ Quadrature amplitude modulation (QAM) – a combination of PSK and ASK: o Polar modulation like QAM a combination of PSK and ASK. [citation needed] †¢ Continuous phase modulation (CPM) methods: o Minimum-shift keying (MSK) o Gaussian minimum-shift keying (GMSK) †¢ Orthogonal frequency-division multiplexing (OFDM) modulation: o discrete multitone (DMT) – including adaptive modulation and bit-load ing. †¢ Wavelet modulation Miscellaneous modulation techniques †¢ The use of on-off keying to transmit Morse code at radio frequencies is known as continuous wave (CW) operation. †¢ Adaptive modulation †¢ Space modulation A method whereby signals are modulated within airspace, such as that used in Instrument landing systems. 7 REFRENCES J. R. Barry, E. A. Lee, D. G. Messerschmidt, Digital Communication, Kluwer Academic Publishers, 2004. www. wikipedia. org Communication systems (Simon Haykin), Wiley India

The Presidents of Ireland 1938 Until Present

Gender Inequality Sport Is Becoming Popular - 1333 Words

Gender Inequality in Sport Sport has been one of the most important socio-cultural learning experiences for males and females. Sports provide an amazing release for people of all ages. People are requested and welcomed to play sports at any age. Sometimes there are many limitations due to personal reason that restrain people from participating in sport such as money, peer pressure, location, etc. For the last century males are expected to be strong, independent, and athletic. Male athletes masculinity symbolize an image of physical health, and sexual virility throughout their bodies as well. Nowadays, women’s participation in sports is becoming popular but it is still overshadowed by men’s. According to the Women’s Sport Foundation before the title IX â€Å"given equal athletic opportunities, women will rush to fill them; the remaining discrepancies in sports participation rates are the result of continuing discrimination in access to those opportunities† (â€Å" Title IX Myths and Fact†). Under the title IX, female has the playing field been. Women now can participate in many sports, which were only played by men before. However, the main reason that female usually do not participate is due to gender inequity. Some of people believe that the inequity in sports has not changed over the period years especially opportunities and benefits. Although sports provides opportunities for both males and females, female participating in sports generally have less opportunities to advance orShow MoreRelatedGender Portrayal Of Rock Climbing Essay1722 Words   |  7 Pageshow gender is portrayed in rock climbing. 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In theRead MoreEquality Between Men and Women1499 Words   |  6 Pagesas time has progressed, women have fought this unfair treatment with demands of suffrage and similar rights to those of their male equivalents. Greatly enough, this generation has done an exceptional job in the challenge of overcoming sexism and inequality. However, will this search for equality ever end? When can we say we have created an equal race of men and women? The fact of the matter is that it is truly impossible to have equality between the sexes because of predisposed circumstances thatRead MoreWomen s Impact On Female Athletes1493 Words   |  6 PagesSports have evolved significantly over the course of time. It has transitioned from being centered predominantly on the male athletes; and has now incorporated equal treatment towards female athletes. This transitioning did not occur over night, and it did not come easily to women who are involved in athletics. For every level of sports for women, the inequality and unfair treatment that they received was unjust and very much so unfair. Yet for many people outside of the athletic arena little toRead MoreCriminology Gender Blind1043 Words   |  5 Pages‘’Is criminology gender-blind : women and crime’’ Brilly Amancio 04-10-2013 Criminal Justice 212 Criminology Prof: Christopher Geraghty Brilly Amancio Is criminology gender-blind : women and crime( by and against) Woman in Criminology has a really big change from back in the days till now. Before woman where not that involved in crime either if it was in the good side like being a cop, detective, lieutenant, or of it was in the bad side, as to being the oneRead MoreWomen s World Cup Final1268 Words   |  6 PagesDivision I game last season (Borzi). These statistics show just how popular Women’s sports are becoming especially in the United States, but why isn’t the treatment of female athletes developing along with the popularity of their sports? 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The ideology of the nuclear family shape clashed with my family’s more extended and traditional family structure, and upon arrival to the United States from KoreaRead MoreSports Participation : A Symbol Of The Olympics Games1500 Words   |  6 PagesBRIEF HISTORY To the Greek, sports in 776 BC (about 3000 years ago) represented masculinity evidenced in the male sculpture as a symbol of the Olympics games (Bamber 2001). Women were excluded from the first Olympics games and only started to participate in the 1900 Olympics four years after the introduction of modern Olympics games (OIC Factsheet 2014). In the 1970s, western countries like Canada and the United States, saw an increase in women participation in sports involving physical activitiesRead MoreGender Roles And Gender Inequality1390 Words   |  6 PagesA gender role is defined by the Oxford Dictionary as â€Å"the role or behavior learned by a person as appropriate to their gender, determined by the prevailing cultural norms.† For generations, this confining social construct has dictated how people from both main genders should act and think, keeping them from reaching their full potentials. Though we have made progress over the years, these sexist mindsets are still embedded i nto the hearts of many today. I am here to point out the negative consequences

Writing and Reality - 1143 Words

Before the difference between fact and fiction can be deciphered, it is first necessary to establish the definition of the term literature itself and more specifically English literature. Literature refers to any composition in the English language including the ones that have been composed in English by writers who are not necessarily from England. For instance, Robert Burns was Scottish, James Joyce was Irish, and Edgar Allan Poe was American, and Vladimir Nabokov was Russian. Hence, English literature is as diverse as the dialects and varieties of the English that is spoken by people around the world and these writers all have their own styles when they create works of fiction or fact. (English literature). The term fiction comes†¦show more content†¦This writing is the result of his imagination and ideas as he puts on paper the changes he wants to see in the world around him or his feelings regarding issues that bother him. For instance the writers who wrote in the e ighteenth and nineteenth century based their themes on the issues related to their time. Many novels were not well received at the time due to the openness of many subject but what these writers created on paper was not just a figment of their imagination or musing but a genuine concern to bring certain facts to the knowledge of the general public by weaving them into the lives and settings of fictional and created characters. Though the characters in the novel and their dilemmas are all fictional, the trials that emerged from the issues that they touched upon were situations that anyone could have faced and this is what these writers wished to accomplish. In this sense it can be said that for these writers there was little difference between what they wrote on paper and what existed in reality. 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Will writes in his article â€Å"Reality Television: Oxymoron† of an increasingly infantilized society, whose moral philosophy is reducible to the celebration of â€Å"choice†, where adults are decreasingly distinguishable from children in their absorption in entertainments. This is a society in which â€Å"choice† exceeds all others and competition improves things. This society is built upon choice in every aspect of life

Microsoft Surface Tablet

Question: Discuss about Microsoft Surface Tablet and its pricing policy, main competition, recent business strategy and any other factors that you think are relevant? Answer: Microsoft Surface Tablet is the ultimate replacement for desktop. It is designed and built specially for Surface Pro 3 (dpa, 2012). The docking station instantaneously connects to an individual with its favorite accessories at home and work. The surface blog is the specific source for the all things in Surface. It is a tablet that can replace your laptop. It is developed to handle even the majority of intensive tasks, the tablet has functional keyboard with multi-position kickstand. The kickstand has several positions which allow one to work comfortably whether he or she is on plane or in front of the television or at the desk. It has an alert, touch screen, stereo speakers with the sound of Dolby audio and the camera is of 1080p. It makes watching movies or video conferencing better. It can be taken anywhere one wants as it is 1.76 pounds weight and 0.36 inches thin. One can focus on being beneficial for longer because it gives a battery life of 9 hours for web browsing. The multi u ser accounts in the tablet let each of the members in the family personalize their space in the same device. It also protects the children when they are online. It gives a great pen experience with which the user can mark his documents and also take notes. It is known to be the best invention of the year (Hanke and Toussaint, 2010). Pricing polocy The pricing policy that Microsoft follows is a bit different. The tablet is designed exceptionally and is well-engineered hardware. The tablet is lives up to its tagline of replacing the laptop but it is still struggling in Australia (Schindler, 2012). The reason is Price. As we know that price is one of the determinants of demand so it is very vital because it influences the demand for a product. A survey says that the price of the tablet is a hurdle in the way to its success. The price of the device starts from AUD$800 which is comparatively slated high if compared to the best model which is Surface Pro 3 priced at $1300. It also enough power storage without being so expensive which is totally impractical. Microsoft advertised the tablet as the replacement of the laptop and has set in opposition with the MacBook. The comparison is valid on a technical level but when we talk about the price, the tablet becomes difficult to sell (Schindler, 2012). Microsoft may follow the price skimming strategy of the pricing strategies in which it has set a moderately high price for the pro initially and according to the demand of the product will shift the price. It is approved that for 20% an individual gets a tablet which has the ability to be both a laptop and a tablet (Sheehan, 2011). But on the absolute value terms, what an individual gets for $1430 with the Surface Pro is a reasonable exchange if compared to the MacBook Air which is priced at $1200. The trouble is that we are talking about Apple which falls in the exclusive quality. It cannot be justified because Apple prices its products to both higher price and higher quality i.e., it falls under the premium section of the pricing strategy which is not in the case of Microsoft. Another setback is that Surface tablet is competitively priced against the equivalent laptops or ultrabooks but people perceive it as tablet only (Sicheres SINA Tablet auf Surface Pro 2 Basis, 2014). So the c ustomers dont compare it with MacBook they compare it with the iPad (Dempsey, 2014). While we think over this aspect the price of the Surface tablet seems insane. Microsoft can solve this problem by shifting the perception about the brand itself and also about the operating system Windows 8. Microsoft now has to immediately cut down the price of Surface tablet to make it more appealing. It does not have to undercut the price of MacBook. The type keyboard cover ought to be included by default and punched in the base price. Microsoft is turning the potential customers off by charging an extra of $130 for the nickel and diming approach. Main competition Microsoft Surface will be changing the expectations of the customers of what one can do with his or her tablet. Now consumers do not have to but a mobile operating system and also the corresponding application network (Sicheres SINA Tablet auf Surface Pro 2 Basis, 2014). They can now buy a tablet which will help the customers use it as both a laptop and a tablet. While the features of the two Surfaces will be same the hardware functions are basically different. Surface RT competing directly with Apple iPad and the current production of Android tablets, the ones which operate on power-efficient ARM based processors. The Surface Pro, being a tablet is targeting the Ultrabooks and other ultra portable laptops. Recently it has been seen that when customers in Australia logged into Microsofts website they were greeted with a surprise. Microsoft has quietly slashed $100 from the original Surface Pros cost, bringing in the 64-GB base model down to $699. Originally the surface pro was discou nted in the month of August when Microsoft has slashed down the cost to $700 from $899 (Chaparro, Phan and Jardina, 2013). In many ways it is impractical to compare iPad Air to the Surface tablet. Apple has kept its iPads independent from its MacBooks (The Teardown: Microsoft Surface, 2013). Surface Pro is preferably called Ultrabook by Microsoft and not tablet. This differentiation in branding proposes whether the customers want a Surface Pro or an iPad. The deal is whether anybody prefers an excellent tablet with limited functions of a laptop or a exceedingly portable laptop with the modest functions of a tablet (Baseman, Warren-Boulton and Woroch, n.d.). Business strategy Microsoft still did not clear its strategy for tablet, as it announced it largest layoff in its history. The company has cut up to 18000 jobs, or 13.5% of its work force, with the volume of those layoffs which comes from a streamlining effort after the acquisition of the phone-maker Nokia. Microsoft tried ineffectively to make a venture into tablet market which is dominated by Apple. The Windows based tablets share in market have risen from less than 0.5% in 2012 to 3.2% in 2013 and are predicted to reach 11% in 2007. Microsoft did something right which made the presence of tablet. There strategy was to develop Surf ace 2 which has the software-hardware bundle at competitive price. And the second strategy is to go in partnership with Best Buy which began to pay off. The company is getting their business strategy right by tackling its customers needs genuinely and letting them experience the commodity in the retail stores (Banes, 2009). References Banes, D. (2009). Microsoft Surface   a new approach to access and technology. Jnl of Assistive Technologies, 3(1), pp.29-31. Baseman, K., Warren-Boulton, F. and Woroch, G. (n.d.). Microsoft Plays Hardball: The Use of Exclusionary Pricing and Technical Incompatibility to Maintain Monopoly Power in Markets for Operating System Software. SSRN Journal. Chaparro, B., Phan, M. and Jardina, J. (2013). Usability and Performance of Tablet Keyboards: Microsoft Surface vs. Apple iPad. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 57(1), pp.1328-1332. Dempsey, P. (2014). The Teardown: Microsoft Surface Pro 3. Engineering Technology, 9(8), pp.90-91. dpa, (2012). Microsoft bringt eigene Tablet-Computer heraus. pdiatr. hautnah, 24(5), pp.365-365. Hanke, M. and Toussaint, C. (2010). DATEV-INTERACT - eine Businessapplikation fr Microsoft Surface. i-com, 9(1). Schindler, R. (2012). Pricing strategies. Thousand Oaks, Calif.: Sage Publications, Inc. Sheehan, B. (2011). Marketing management. Lausanne, Switzerland: AVA Pub. Sicheres SINA Tablet auf Surface Pro 2 Basis. (2014). Datenschutz Datensich, 38(5), pp.353-354. The Teardown: Microsoft Surface. (2013). Engineering Technology, 8(1), pp.88-89.